Article

Why did MAYA invest in deco.cx?

Pioneering the Future of Web Development

Deco.cx is an incredible team committed to making the web faster and easier to build by leveraging AI across the entire production journey, from code to content to deployment. We led deco's Seed round to back the growth of its open-source frontend platform. 

There are over 1.1 billion websites on the internet. These pages compete daily for users' attention to get either personal data or credit card numbers. In such a competitive environment, being fast and relevant is vital. However, the reality that e-commerce owners face is one of slow website development, lengthy implementation times, and painful store customization. These entrepreneurs are caught between the limitations of no-code site builders and the complexities of full-code solutions. 

Deco.cx is shaping a world where building online stores is swift and effortless. Through its Digital Experience Platform (DXP), deco.cx enables store owners and developers to design and launch their own stores with ease, irrespective of technical expertise. By merging the strengths of No Code, Full Code, and AI in a collaborative environment, deco.cx empowers clients of any size to create and evolve critical websites efficiently and cost-effectively. Building and managing websites is so complex, and the value proposition so compelling, that several target customers we spoke to asked for deco.cx’s founders’s phone numbers after hearing about their solution. 

Beginning with e-commerce in Brazil, a $50-billion market, deco.cx is off to a strong start. On top of this opportunity, there's foreseeable room for growth via international expansion to the US, EU, and other Latin American countries and by adding other layers of the composable world of e-commerce. The goal? Transforming the whole www. 

Dreaming this big is only possible because deco.cx has this rare combination of ambition, strong technical capacity, and deep market expertise acquired in the trenches of e-commerce development. Before founding the company, deco.cx's team held leadership positions at VTEX (NYSE: VTEX), the leading e-commerce platform in Latin America.

An unapologetic geek with exciting convictions, Guilherme, deco.cx’s CEO, wrote himself an important chunk of the code that VTEX’s main products run on. The CMO, Rafael, a designer turned salesperson, is a one-of-a-kind storyteller and repeatedly regarded as an inspiring leader. Lucis, the CTO,  a coder since he was 7 years old, is a visionary software architect and also a spectacular musician. Early in their founding journey, the three co-founders had already attracted a 10-plus-person team with impressive backgrounds when we first met them.

Not so surprisingly, deco.cx is building a product that stands out and has won the hearts of developers and agencies since day 0. Its open-source approach and tech stack choice not only enable a superior product but also position the company uniquely to deliver exceptional value to developers and agencies. Deco.cx's success is amplified by its community-driven model, with over 2,400 web developers in their discord community and 30 partner agencies.

The result? Early success in a short span. In less than one year, the team attracted over 65 clients, including major retail brands in Brazil, such as Grupo Reserva, Osklen, and Zee.Dog. Looking ahead, we expect deco.cx to replicate its impact globally. Positioned as a frontrunner in the AI transformation of web development, deco.cx envisions a future where the web is faster and easier to build.

MAYA's investment in deco.cx reflects our confidence that this team is building an extraordinary future where the web is faster and easier to build. If you are a store owner craving for e-commerce performance or a strong talent in the search for a place to thrive, please join us being part of deco.cx.

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